• Shane Dickson

7 Ways Mobile Apps Can Efficiently Improve Your Startup

With many businesses offering the same products and services, the business world is a dog-eat-dog world. Many competitors are vying for the attention of your potential clients; to be top on their list of most preferred businesses or services, you must stand out of the crowd.

Doing things the way the rest of the million and one other businesses do theirs only keeps you wallowing in the pool. Your strategy for growth and visibility should include a venture that will make you surf high above the crowds. This is one of the benefits developing a mobile app for your business brings you.

Through authentic and reliable mobile app development services, you can get a fully functional and customer-centric app set up in no time. Of course, if you get this right, it has tremendous effects on your startup business, placing you at the top of your food chain’s industry.

Why Do You Need to Develop a Mobile App for Your Business?

Over 3.6 billion people own a mobile smartphone today and use them for various uses, including online shopping. Stats say that 79% of U.S. smartphone users have made an e-purchase in 6 months.

Mobile apps are among the new age developments that digital marketers employ to take their businesses sky high. They are one of the fastest ways to attract potential customers because of the ease that apps present.

Many customers are starting to prefer the convenience and virtual experience of getting what they need from the comfort of their homes.

Throw in an easy-to-use, efficiently designed, fully functional app with an intriguing interface that customers can use to access your goods and services and see how your sales are boosted significantly.

7 Reasons Why Your Business Needs a Mobile App

Priming your business to keep up with the on-the-go lifestyle clients enjoy can be one of your best decisions yet.

See our top 7 reasons why your startup can’t help but develop its own mobile app.

1. It reaches to a new category of potential customers

In every business, there are different categories of customers. You determine each category by building your business’ customer persona. With a mobile app for your business, you can effectively reach the category of customers who prefer to conduct their purchases via mobile.

Your functional mobile app can successfully serve this new category without hitches, opening up more sales channels and bringing in more revenue.

2. It helps to boost your branding

A well-designed app will contain elements of your business’ brand identity. For a startup, a catchy and easy-to-remember logo and brand identity is crucial. It helps you stick better in the mind of your customers so they can easily recognize you anywhere.

When you infuse these branding elements into your mobile app design, it boosts your brand and keeps you at the fore of your customers’ minds.

3. It helps to improve your customer experience

Many mobile apps are developed with in-app customer service assistance. With an efficient customer response team, your customers and clients have easy access to solutions for their challenges.

The availability of this team helps to improve your customer shopping experience and reduces the risks of frustrated customers leaving your app.

4. It can serve as a free advertising tool

A well-built app is a joy to use for many customers. Not only can they access your services and products without a challenge, but they can also seamlessly share them with their friends and family. You can achieve this by having your mobile app developer integrate common social media tools like Facebook Messenger, WhatsApp, Instagram, and similar apps into the app.

With a one-tap feature, the customers can share a link to, image, or details about your app, services, or products with those they think may need it. Customer referrals are one of the most effective lead conversion strategies for businesses.

5. It makes your content easily accessible

Clients lookout for two things in a business: ease and accessibility, and mobile apps offer these things. Developing a mobile app for your business helps you offer value to your clients because you can curate essential details about your business in one place.

You can also make valuable content that they can find useful within the same space. This way, you become a credible authority in your industry because your customers know that they can always find what they need via your app.

6. It improves the frequency of shopping

A mobile app brings convenience to shop from wherever your client is when they need to. It removes barriers that physical stores bring, such as long waiting hours on the queue or the stress of roaming the aisles. From the comfort of their couch, clients can shop as many products that you have in stock and receive them wherever they are.

This improves the possibility of having repeat purchases if you employ effective follow-up strategies. It also reduces the number of people who visit the physical store so that shopping becomes less stressful for customers who prefer to shop physically. Either way, it’s a win!

7. It reduces operational costs

Running a new business consumes many resources, but building a mobile app can help save up on some of these costs. For example, your mobile app can serve as a knowledge base for clients to find answers to problems they may encounter.

This way, you do not have to hire staff to man the phone lines and attend to customer requests all day. The costs of hiring many customer reps is drastically reduced, as well as the phone charges that are accumulated over time.

Before You Develop Your Mobile App

As you look into developing a mobile app for your business, there are some steps you must first take. This will ensure that it is effective for the purpose you are building it.

1. Know your target market

Identifying who your mobile app will cater to will help you build an appropriate app for their use. Understand their needs and develop your app as a solution that will fix them. Doing this will also help with our app marketing strategies because the app you will develop is adequately suited for the target audience.

2. Research your competition

If your competitors in the field already have similar offerings, you need to find out how they are making theirs work and what you can do to improve their offers. This becomes the edge your app has over the competition to win their clients over.

3. Build a Pre-Launch Buzz

Before your app hits the app stores, it’s important to create a good deal of awareness about it. Create a fan base that can’t wait to download and get into using the app. You can even gather user opinions about the app by allowing them do a trial test of the app before it launches.

In Conclusion

A mobile app may very well be the future of your business. With the high demand for convenience and virtual shopping, you can’t go wrong. All you need to do is follow our pre-launch tips and you’re good to go!

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